• To understand the challenges and opportunities presented to marketers by an increasingly global and competitive business environment.
• To start a personal journey from marketing capacity to capability to competence.
• To explore new ground/s for marketing performance and excellence.
• To discover and develop a personalised best practice platform of marketing skills.
• To create a unique self directed personal growth program from and within each attendee's own particular and unique marketing environment.
• To understand the importance of marketing enterprise and entrepreneurialism
• To formulate a personal agenda towards marketing excellence and opportunity.

 

The course will broadly follow an enterprise and entrepreneurially based and supported route plan and will cover as core marketing concepts; personal marketing, 21st century marketing practice and theory, marketing strategy in the e-world, grow your own market,
marketing products and services, Marketing Futures and ‘Marketing You'

 

 

Marketing - Essential skills Course Dates:10 Sept 10,18 Oct 10,17 Nov 10, 21 Dec 10, 20 Jan 11, 14 Fev 11, 15 Mar 11, 15 Apr 11, 16 May 11, 14 Jun 11, 11 Jul 11, 12 Aug 11

• The course content is based upon the course leader's life time of knowledge and experience of marketing management practice both nationally and internationally.

• The content itself is supported by a broad and relevant range of masters degrees in business related topics including; an MBA - Masters of Business Administration, an MSc - Masters in International Marketing, an MRes - Masters in Business Research and an MEnt - Masters of Enterprise; all of which have been recently awarded by prestigious UK universities after a formal and intensive course of study by the course leader. The course leader also holds a diploma in life (interpreted here as business success) coaching.